CHEAP TIMEXWATCHE

If I had to guess the most important word in advertising what would it be: free, special discounts, sale, new, improved, bigger, better?
So many words have lost their meaning or has been damaged by misuse or abuse is not an obvious choice. The words luxury, exclusive and world class have become meaningless after being applied to every village of eight hundred square feet of restaurants that serve microwave frozen meals. We can not trust even light, low-carb diet or to describe what is actually in one package.
What advertisers have done is create a hyper cynical market, where it sells public has lost faith in what they say. The Web that focuses on content gives advertisers the opportunity to redeem themselves and provide information relevant to their audience. All content of advertising, advertising is not all
Some may cringe at the idea, but ultimately, all content is a form of advertising. The content is rarely if ever neutral, even if not overtly promote a product or service, the content has to make a point or idea, concept, or position in advance. If the content does not offer a perspective, a little knowledge of the meaning, really does not qualify as content? The same is true of advertising, if not explain, enlighten or engage, it's just noise. What is the most important advertising in Word?
I vote for the simple innocuous word "as" a nondescript word that carries the power to conceive, create a corporate identity, to form a brand personality and position your product or service the minds of his audience. A previous article of mine, "a website without video is like …" uses the power of metaphor to illustrate how four small-letter word can crystallize an idea in mind of an audience. Similarity + metaphor + Levels: Adman's best friend from
A metaphor explains complex concepts and difficult to understand the processes by comparison to the attention of every day. We use metaphors everyday without even realizing what we do. We "race" in the Office. We work as "dogs. "And we all know, is a" jungle "out there. Metaphors are essential to the way we communicate with each other and to the success of our communication, marketing and advertising.
Metaphors can be extended to the analogies, and analogies in the histories and stories in the campaigns and the campaigns conducted in this way are more likely to get the difficult condition of meaningful content that incorporates your message into the collective consciousness audience . There is no better way to overcome the objections of a customer to put in perspective this objection with the appropriate colored history. Overcoming objections: How long is too long?
We've all heard the constant grumbling of impatient Web users about how long they should wait until everything on the Web. Whenever I hear someone, I remember the story (perhaps apocryphal) of the early introduction of the Polaroid Land camera.
Before the days of a single hour photo, digital photography, and video instant response, people had to wait up to a week for their pictures to be developed by a drugstore or photo shop. When Polaroid came out with a camera that delivers a finished photograph in sixty seconds, people were surprised, immediately began the era.
According to history, a group of adventurers traveled deep into the jungles of Brazil to learn about indigenous peoples. When they came to a tribe that had never been abroad before he befriended them and took pictures of themselves with the Polaroid cameras they brought. The natives loved the pictures because I had never seen anything like this before, but they have a complaint, "why it takes so long for pictures to develop?"
The problem is not technology, the problem is a matter of perception. As perceived by the indigenous development of sixty seconds of photographs to be slow, so the site of many users feel that the internet is slow when it's really incredible technological achievement where anyone with a computer and a connection to Internet can access information from around the world in seconds or, heaven forbid, minutes. The best story The better the communication
The solution to the problem is better communication, which you and your message instantly understood. People who are genuinely interested in what he says will wait for your Web page or video to load. What is annoying is when expected, and instead of having a meaningful message, which get a bunch of nonsense that is irrelevant or incomprehensible complacency.
A video or audio message on your website is easier to understand than a full page of densely written text or cryptic bulleted. But lose your audience quickly no matter what form, if your message is confusing, muddled, too complex, or buried in the B-school platitudes and industry jargon.
You need your message is understandable, attractive and memorable and one of the best ways to convey this message is to compare it to something your audience can identify. It's like teaching your kids a life lesson by reading one of Aesop's Fables. Find your metaphor
Some people have a knack for expressing things in a way that instantly capture the audience and especially to remember. For those of us in communication, marketing, advertising and business development of creativity is a necessary skill learned over the years. But for those in the daily routine of Nitty Gritty company, rarely is a skill that never developed.
Creating a Web video campaign that your audience see, remember and pass on to colleagues requires a commitment of time and money and wants to make sure you convey your message effectively. Instead of using the traditional concentration of functions and events, try something different, try to develop a campaign based on a metaphor that gives your brand personality and emotional added value.
Where to start? You must free yourself from the concrete, and focus on conceptual issues. If this seems a difficult thing to wrap around your head and then starts baby. Focusing on the conceptual
Any effective marketing campaign if a series of videos on the Web, direct mail, ads appearing in magazines, posters, billboards, radio and television ads, or any combination that only work if it focuses on a single message .
At the heart of all advertising is the promise of contract to offer its customers. No matter how clever or memorable your marketing, if you can not keep that promise, you do not.
Learning a lesson from politicians. The opinion of general public policy is on par with having a prostate exam. Politicians can not help themselves, promise to voters what the voters want to hear, and then not fulfill the promises that can never be fulfilled. Therefore, people become cynical and politicians say that all that suspicious.
Not having fulfilled its promise of being the cheapest, best, or the rate of most features, is like a politician promising no new taxes. Read my lips! Such promises are a recipe for disaster marketing.
Taking the conceptual approach requires a degree of trust and understanding that you have to give something to get something in return. If you present your identity as the Timex of widgets, inexpensive and ubiquitous, then you give the audience looking for the Rolex of widgets, expensive and exclusive. Audience Resonance: It's All About Striking a nerve
One of the most memorable commercial appearing on television was in 1985 the introduction of Apple Macintosh computer. The anti-big brother message said nothing of bits or bytes, or any other related equipment, but not determine the character and personality of Apple with its allegorical message, a message is still valid today, "hui.
If your marketing message does not have that kind of power and personality, if your advertising is being lost, or drowned by the competition, try to find a metaphor that instantly shows his audience that they are and why we should care.